haileycajp: Making Money Easy

Due diligence should always be a two-way street. A while back, I published an article on “Understanding the Dreaded Investor Due Diligence,” describing what investors do to validate your startup before they invest. Here is the inverse, sometimes called reverse due diligence, describing what you should do to validate your investor before signing up for an equity partnership.

I’ve had startup founders tell me that it’s only about the color of the money, but I disagree. Particularly if you are desperate, keep in mind the person who finds a good-looking partner to take home from the bar at closing time, but then wakes up in the morning wondering “What did I just do?” Taking on an investor is like getting married – the relationship has to work at all levels.

Due diligence on an investor is where you validate the track record, operating style, and motivation of your new potential partner. Maybe more importantly, you need to confirm that the investor “chemistry” matches yours. Here are some techniques for making the assessment:

Talk to other investors. The investment community in any geographic area is not that large, and most investors have relationships or knowledge of most of the others. Of course, you need to listen for biases, but local angel group leaders can quickly tell you who the bad angels and good angels are, and what kind of terms they typically demand.

Network with other entrepreneurs. Contact peers you have met through networking, both ones who have used this investor, and ones who haven’t. Ask the investor for “references,” meaning contacts at companies where previous investments were made. Don’t just call, but personally visit these contacts.

Check track record on the Internet and social network. Do a simple Google search like you would on any company or individual before signing a contract. Look for positive or negative news articles, any controversial relationships, and involvement in community organizations. Check the profile of principals on LinkedIn and Facebook.

Spend time with investors in a non-work environment. As with any relationship, don’t just close the deal in a heated rush. Invite the investment principal to a sports event, or join them in helping at a non-profit cause. Here is where you will really learn if there is a chemistry match that will likely lead to a good mentoring and business relationship.

Validate business and financial status. Visit the firm’s website and read it carefully. Look for a background and experience in your industry, as well as quality and style. Conduct a routine credit and criminal check, using commercial services like HireRight. Be wary of individuals or funds sourced from offshore.

If you think all this sounds a bit sinister and unnecessary, go back and read again some of the articles about Bernie Madoff and recent investment scams. Remember, if it sounds too good to be true, it probably isn’t true. Entrepreneurs are optimists by nature, so I definitely recommend the involvement of your favorite attorney (usually the pessimist).

I recognize that it has been tough to raise capital these last couple of years, but don’t be tempted to take money from any source. This can be a big mistake, with common complaints running the gamut from unreasonable terms, constant pressure, to company takeovers. Be vigilant and ask questions.

A successful entrepreneur-investor agreement better be the beginning of a long-term relationship. If you don’t feel excited and energized by your first discussions with an investor, give it some time and do your homework. If the feeling doesn’t grow, it may be time to move on. It’s better to be alone than to wish you were alone.

Martin Zwilling is CEO & Founder of Startup Professionals, Inc.; he also serves as Board Member and Executive in Residence at Callaman Ventures and is an advisory board member for multiple startups.This post was originally published on his blog, and it is republished here with permission.

Though social media has proved itself an effective tool in helping journalists gather news and connect with their communities, a pervading question among the skeptics still remains: Where’s the money?

As social sites like Twitterclass="blippr-nobr">Twitter and Facebookclass="blippr-nobr">Facebook build their empires and seek to remedy their own financial instability in the hope of turning profits, news organizations are experimenting with ways to monetize their social media presence and leverage the social web to complete an online revenue puzzle.

The revenue is there, but the social web won’t necessarily solve that puzzle. “There’s no silver bullet,” Jim Brady, the general manager at TBD.com, said at the Online News Association Conference last week. “There’s just shrapnel, pieces of revenue.” Brady, who launched TBD.com this summer, said display ads are certainly not the future in revenue for news and that it will come from multiple revenue streams. class='blippr-nobr'>Newsclass="blippr-nobr">news organizations have certainly been experimenting where they can to get revenue in pieces, from mobile applications to launching group buying sites. Here’s a closer look at some of these efforts.

Self-Serve “Real Time Ads”

Much of online advertising consists of static display ads that are sold based on a CPM ad model, a varying price per 1,000 impressions. An advertiser delivers an ad design that then rotates with others on the site. What if small business advertisers could change the message of that ad in real time?

That’s the idea of Minnpost.com’s Real Time Ads, which essentially use customized widgets that pull in messages from an advertiser’s Twitter, Facebook or YouTubeclass="blippr-nobr">YouTube accounts. Local businesses can buy the widget space for a specified amount of time, instead of a CPM model, and are able to update the content whenever they’d like, making each message timely and perfect for a daily deal or promotion.

It is especially useful for local business. Even if they don’t have a social profile or an RSS feed to attach to the ad, they can update their ad by e-mailing a new message to their account, said Karl Pearson-Cater, director of operations at Minnpost.com — a non-profit news organization that relies largely on donations.

“Advertisers love real-time ads. The biggest benefit is how easy it is to get set up and how easy it is to maintain,” Pearson-Cater said.

If real-time ads work for Minnpost.com, Pearson-Cater said they can help adapt the platform for other publishers as well. In the past few months, he said they’ve begun to see a significant revenue stream. They now have approximately $15,000 in annual contracts using real-time ads.

At Yahoo! News, Anna Robertson, director of social media and original video, said they’re considering sponsorships around social widgets on pages as well, or another form of sponsored modules. It’s likely that this form of advertising will become more prevalent across news sites.

Revenue Share

At TBD.com, Brady and his team are leveraging a network of blogs to sell distributed ads. When they come to advertisers, they’re able to sell ads across a network of 196 blogs, which they share 35% of the revenue with. It’s a win-win for TBD and its partners that get revenue they may not have gotten otherwise.

Another approach, of course, is being on the receiving end of social partnerships or revenue sharing. YouTube, for example, shares revenue made through AdSense and publishers can have Promoted Videos run on their page. And as of late, YouTube has become even more sophisticated in making money off of copyright infringers, sharing revenue with the original publishers.

In-stream Advertising

On websites, display ads coexist beside content on a page. But more and more content is becoming part of the social news stream. Users are becoming more accustomed to receiving and digesting information in a stream format on Facebook, Twitter and other sites that display updates in real time. Because people often engage the content in the social space and may not even come directly to the site, monetizing social media off-site is just as important, said Mike Orren, president and founder of Pegasus News in Texas.

“The thing that hasn’t been figured out is how to do so without alienating the social media audience that seems generally trained to disdain ’sponsored’ postings,” Orren said. But of course, that could change.

It’s also important to set clear user expectations of what’s what. Robertson from Yahoo! News said if done effectively, while protecting “church and state,” it can be a good option. She said it’s up to the news organizations to be transparent about what is an ad and what’s content in order to protect journalistic integrity.

Twitter has begun releasing several products to monetize its service, including Promoted Tweets, which are sponsored messages that are featured within a user’s stream. However, news companies have experimented with selling in-stream messages to advertisers and sponsors. The Austin-American Statesman experimented with selling sponsored tweets for $300 per day for two tweets. And according to the paper’s social media editor Robert Quigley, who had to approve the tweets before they went out, followers found them non-intrusive.

In fact, sites like Ad.ly work with advertisers who buy sponsored messages that appear on their participating partners’ Facebook Pages, Twitter accounts and mobile and site widgets. Its partners include a slew of celebrities like Kim Kardashian and publications like TIME.com.

Laura Heck, director of business development at TIME.com, said more publishers are starting to experiment with this format. At TIME.com, Heck said they’ve recently begun to offer advertisers access to its 2.2 million Twitter followers and 165,000+ Facebook fans for sponsored messages. Heck said they’ve put strict rules in place for the type of messages they will feature, frequency, etc., to make sure it doesn’t hinder the user experience.

Selling Traffic and Amplification

The ROI for news companies putting resources to build their social presence has often been a more “engaged” community of readers, a notion that is too often measured by a sheer increase in traffic referrals from social sites or more time spent on site. Many defend social investment by showcasing an increase in traffic, traffic that can then, hypothetically, sell more ads.

Ken Doctor, author of Newsonomics and news industry analyst at Outsell, said social networks have become the fastest growing source of traffic referrals for many news sites. For many, social sites like Facebook and Twitter account for 10% to 15% of their overall referrals, but are number one in growth. The results are even more heavy on social for news startups like CapitalNY, Doctor said, who get 40% or more of their traffic from social. And of course, the quality of these referrals is often better than those readers who come from search. They yield better conversation and are more likely to become regular users of the site, he said.

Though many news organizations have driven traffic organically, The Washington Post recently bought #Election as a “Promoted Trend” on Twitter, which then highlighted its tweet above others using the hashtag in Twitter conversation, likely resulting in a big increase in referrals from visitors who came across the Promoted Trend above all others in the Trends sidebar.

“When we talked with Twitter about the idea, we thought it was a great opportunity to be innovative, go to readers and highlight our content front and center with Twitter’s vast and engaged audience,” said Katharine Zaleski, executive producer and head of digital news products. “The idea wasn’t just to sponsor The Post, but rather, we chose a broad hashtag, probably the broadest for elections, to be able to aggregate the best election tweets from multiple sources and not just us.”

But perhaps more importantly, social amplification has become part of the sell. On top of the site metrics and reach, advertisers want to now know how the content will be amplified off the site with social media. Such is the case with content sponsorships. If an advertiser has its name on a piece of content that they sponsored, they also want to know how many times it was retweeted, shared on Facebook, dugg on class='blippr-nobr'>Diggclass="blippr-nobr">Digg, etc. For example, TIME worked with an advertiser on a “Stay class='blippr-nobr'>Connectedclass="blippr-nobr">Connected” package, which included leveraging social features on TIME.com and its social networks.

Making Ads More Social

Advertisers have begun trying to make ads more social by adding a Facebook “Like” button within the frame or a stream of tweets that make the ad something that readers can interact with. It’s a light-weight way to get users to engage with and even sometimes share advertisements with their social networks while helping advertisers increase their one-to-one relationship with readers by growing their own social following, said Heck from TIME.com.

“Ads are increasingly becoming more social as we’re giving users the ability to engage with and share the ad content,” Heck said.

The idea of course is that users are far more responsive to content recommended by their friends or personal connections rather than content from a branded account or page. At TIME.com, Heck said they’re working on identifying ways to include advertiser branding within shared content. But the details of that formula have yet to be worked out.

Leveraging Social Site Real Estate

Though display ads may not be the future, they can be simple to integrate on social sites. News organizations like TIME and more recently the Silicon Alley Insider have sold their Twitter backgrounds as a social display ad.

Similar to readers landing on TIME.com and being exposed to display ads on the site, Twitter users landing on @TIME on Twitter were also exposed to a display ad in the background. Thinking creatively and putting effort to sell those spaces can make them more valuable by adding another spot for display inventory.

What’s Next? Personalized Social Ads

The start and glimmer of what’s possible with personalized and more socially targeted ads has been the result of news organizations like The New York Times and others selling advertising that specifically targets readers who came to the site through Facebook or Twitter. Twitter itself has targeted its Promoted Tweets in the stream based on relevancy, though it is sometimes tied to a Promoted Trend.

News organizations could take advantage of building structured data to better target their advertisements to readers, and perhaps even making advertisements more useful. Of course, this already takes place at a lot of organizations. At Pegasus News, Orren said its entire business model centers on using structured data to customize display ads with all of its content being tagged using a hierarchical taxonomy of more than 3,000 local topics and geography. But, he said, the company hasn’t yet figured out how to take that offsite or to open the flow of data between its sites and the social web, while at the same time respecting privacy.

Doctor said he sees social media optimization as a driver of audience and engagement, and that engagement getting monetized through targeting, rather than blasting social marketing pushes. Being able to get more sophisticated in targeting individuals and specific communities will make monetization efforts easier.

Social media, which effectively has infiltrated all corners of the web, has great potential in not only bringing in revenue but also making ads more useful to readers while also satisfying the needs of advertisers aiming to effectively reach the public. The social web can change the way we think about ads, by making them social and personalized to create utility for the user.

Robertson, from Yahoo! News, said we’re just at the beginning of this space. Yahoo acquired Citizen Sports close to a year ago and it’s done a good job of bringing in revenue attached to social media streams. Yahoo is working to scale some of the concepts to news, Robertson said.

“This is still a fairly new space with a lot of opportunity for news organizations and brands to experiment and innovate,” she said.

More Social Media Resources from Mashable:

- 5 Most Engaged Brands in Social Media/> - 5 Winning Social Media Campaigns to Learn From/> - HOW TO: Get the Most Out of Your Business Facebook Page/> - 5 Huge Trends in Social Media Right Now/> - A Field Guide to Using Facebook Places

For more Social Media coverage:

class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

eric seiger

Craig Crawford: NBC 'News' Is What Fox Says It Is

Cool, NBC's mere slap on the wrist for an anchor who gave thousands to Democratic candidates simply confirms that one of our major news organizations has made a partisan choice. Lord knows we need a counterpoint to the Republican ...

Arrowheadlines: Chiefs News 11/10 - Arrowhead Pride

Good morning Kansas City Chiefs fans! Another full day of news for you. DJ, Special Teams, Parity, and this Sunday's opponent wait below. Enjoy.

Olbermann Suspension Helped Fox News | FrumForum

MSNBC isn't an impartial arbiter of news, at least not the sanctified area in which Olbermann, Ed Schultz, and Rachel Maddow inhabit. It never was. And you may not see flowing robes and white collars but they preach to the choir all the ...

eric seiger
Due diligence should always be a two-way street. A while back, I published an article on “Understanding the Dreaded Investor Due Diligence,” describing what investors do to validate your startup before they invest. Here is the inverse, sometimes called reverse due diligence, describing what you should do to validate your investor before signing up for an equity partnership.

Talk to other investors. The investment community in any geographic area is not that large, and most investors have relationships or knowledge of most of the others. Of course, you need to listen for biases, but local angel group leaders can quickly tell you who the bad angels and good angels are, and what kind of terms they typically demand.

Network with other entrepreneurs. Contact peers you have met through networking, both ones who have used this investor, and ones who haven’t. Ask the investor for “references,” meaning contacts at companies where previous investments were made. Don’t just call, but personally visit these contacts.

Check track record on the Internet and social network. Do a simple Google search like you would on any company or individual before signing a contract. Look for positive or negative news articles, any controversial relationships, and involvement in community organizations. Check the profile of principals on LinkedIn and Facebook.

Spend time with investors in a non-work environment. As with any relationship, don’t just close the deal in a heated rush. Invite the investment principal to a sports event, or join them in helping at a non-profit cause. Here is where you will really learn if there is a chemistry match that will likely lead to a good mentoring and business relationship.

Validate business and financial status. Visit the firm’s website and read it carefully. Look for a background and experience in your industry, as well as quality and style. Conduct a routine credit and criminal check, using commercial services like HireRight. Be wary of individuals or funds sourced from offshore.

Self-Serve “Real Time Ads”

“Advertisers love real-time ads. The biggest benefit is how easy it is to get set up and how easy it is to maintain,” Pearson-Cater said.

Revenue Share

In-stream Advertising

Selling Traffic and Amplification

Making Ads More Social

“Ads are increasingly becoming more social as we’re giving users the ability to engage with and share the ad content,” Heck said.

Leveraging Social Site Real Estate

What’s Next? Personalized Social Ads

“This is still a fairly new space with a lot of opportunity for news organizations and brands to experiment and innovate,” she said.

More Social Media Resources from Mashable:

- 5 Most Engaged Brands in Social Media/> - 5 Winning Social Media Campaigns to Learn From/> - HOW TO: Get the Most Out of Your Business Facebook Page/> - 5 Huge Trends in Social Media Right Now/> - A Field Guide to Using Facebook Places

For more Social Media coverage:

eric seiger

Craig Crawford: NBC 'News' Is What Fox Says It Is

Arrowheadlines: Chiefs News 11/10 - Arrowhead Pride

Good morning Kansas City Chiefs fans! Another full day of news for you. DJ, Special Teams, Parity, and this Sunday's opponent wait below. Enjoy.

Olbermann Suspension Helped Fox News | FrumForum

eric seiger

eric seiger

eric seiger

Craig Crawford: NBC 'News' Is What Fox Says It Is

Arrowheadlines: Chiefs News 11/10 - Arrowhead Pride

Good morning Kansas City Chiefs fans! Another full day of news for you. DJ, Special Teams, Parity, and this Sunday's opponent wait below. Enjoy.

Olbermann Suspension Helped Fox News | FrumForum

Talk to other investors. The investment community in any geographic area is not that large, and most investors have relationships or knowledge of most of the others. Of course, you need to listen for biases, but local angel group leaders can quickly tell you who the bad angels and good angels are, and what kind of terms they typically demand.

Network with other entrepreneurs. Contact peers you have met through networking, both ones who have used this investor, and ones who haven’t. Ask the investor for “references,” meaning contacts at companies where previous investments were made. Don’t just call, but personally visit these contacts.

Check track record on the Internet and social network. Do a simple Google search like you would on any company or individual before signing a contract. Look for positive or negative news articles, any controversial relationships, and involvement in community organizations. Check the profile of principals on LinkedIn and Facebook.

Spend time with investors in a non-work environment. As with any relationship, don’t just close the deal in a heated rush. Invite the investment principal to a sports event, or join them in helping at a non-profit cause. Here is where you will really learn if there is a chemistry match that will likely lead to a good mentoring and business relationship.

Validate business and financial status. Visit the firm’s website and read it carefully. Look for a background and experience in your industry, as well as quality and style. Conduct a routine credit and criminal check, using commercial services like HireRight. Be wary of individuals or funds sourced from offshore.

Self-Serve “Real Time Ads”

“Advertisers love real-time ads. The biggest benefit is how easy it is to get set up and how easy it is to maintain,” Pearson-Cater said.

Revenue Share

In-stream Advertising

Selling Traffic and Amplification

Making Ads More Social

“Ads are increasingly becoming more social as we’re giving users the ability to engage with and share the ad content,” Heck said.

Leveraging Social Site Real Estate

What’s Next? Personalized Social Ads

“This is still a fairly new space with a lot of opportunity for news organizations and brands to experiment and innovate,” she said.

More Social Media Resources from Mashable:

- 5 Most Engaged Brands in Social Media/> - 5 Winning Social Media Campaigns to Learn From/> - HOW TO: Get the Most Out of Your Business Facebook Page/> - 5 Huge Trends in Social Media Right Now/> - A Field Guide to Using Facebook Places

For more Social Media coverage:

eric seiger

Craig Crawford: NBC 'News' Is What Fox Says It Is

Arrowheadlines: Chiefs News 11/10 - Arrowhead Pride

Good morning Kansas City Chiefs fans! Another full day of news for you. DJ, Special Teams, Parity, and this Sunday's opponent wait below. Enjoy.

Olbermann Suspension Helped Fox News | FrumForum

eric seiger

Craig Crawford: NBC 'News' Is What Fox Says It Is

Arrowheadlines: Chiefs News 11/10 - Arrowhead Pride

Good morning Kansas City Chiefs fans! Another full day of news for you. DJ, Special Teams, Parity, and this Sunday's opponent wait below. Enjoy.

Olbermann Suspension Helped Fox News | FrumForum

eric seiger

Craig Crawford: NBC 'News' Is What Fox Says It Is

Arrowheadlines: Chiefs News 11/10 - Arrowhead Pride

Good morning Kansas City Chiefs fans! Another full day of news for you. DJ, Special Teams, Parity, and this Sunday's opponent wait below. Enjoy.

Olbermann Suspension Helped Fox News | FrumForum

eric seiger

Craig Crawford: NBC 'News' Is What Fox Says It Is

Arrowheadlines: Chiefs News 11/10 - Arrowhead Pride

Good morning Kansas City Chiefs fans! Another full day of news for you. DJ, Special Teams, Parity, and this Sunday's opponent wait below. Enjoy.

Olbermann Suspension Helped Fox News | FrumForum

eric seiger eric seiger
eric seiger

eric seiger
eric seiger

Craig Crawford: NBC 'News' Is What Fox Says It Is

Arrowheadlines: Chiefs News 11/10 - Arrowhead Pride

Good morning Kansas City Chiefs fans! Another full day of news for you. DJ, Special Teams, Parity, and this Sunday's opponent wait below. Enjoy.

Olbermann Suspension Helped Fox News | FrumForum

I have been on a hunt to find ways to make money online. I wasn't after a get rich quick scheme or "easy" money, I was willing to work hard for my money. This is when I came across Helium.

Helium.com is a knowledge for the people by the people type of website. You write what you know (hopefully, though it appears that not all do this) and the idea behind it is you build Helium and it's article database while at the same time making money through revenue sharing. The idea was instantly appealing to me. I figured I could do that! Well, here is the full scoop on Helium.com, how it works, how you make money, features, and potential.

Write
First, Helium has you write. There are thousands of topics to choose from. It is easy to find something to write on. You just pick a title in a category that interests you and write. Write what you know, write what you want to research about, write it all. Their site is easy to use, easy to navigate, and their system is easy to write into. Click the publish button and you are published. Here is the big thing you need to know. There are often several people who write under the same title (sometimes even dozens or hundreds depending on the title popularity). Therefore the member rating becomes very important to you.

Rate.
After you publish your article you will be sent to a rate page. This gives you two articles side by side to compare. You choose which of the two is better and by how much. Then you compare another article to the one you choose as best. Through this process Helium rates the articles from one to how many ever there are in the title. What this means to the writer is, the higher up you are on the list the more views you are likely to get. There is some belief that you have to rate in order for your articles to be rated. I don't know if this is true, but it often feels like it is true.

Getting Paid.
Making money with Helium isn't that easy. You are given what Helium calls a "significant amount" of the advertising money that Helium makes. You are paid according to how many views, how highly your article is rated, and how much money Helium brings in. However, Helium never tells you how many views you have, nor how much money they are making. You have no real way of knowing which articles will make money and when they will do that (since you have so little data to work with). However, you will begin to see money added to your account, penny by penny. It is a very slow trickle. Some articles will make a dollar in one month, others one penny, and still others, nothing.

Once you have reached twenty five dollars you can request a payment. Payment is sent via PayPal at the beginning of the following month. A few claim that Helium has been kicking people off who have been accused of plagiarism right before they were going to get large sums of money. I have seen no real evidence of that and figure that if they did get kicked off without payment due to plagiarism, they probably did the horrible deed and paid the price.

Other Features of Interest.
Making money on Helium is often a slow process. However they have two options that can make it faster (three if you are a college student). There are contests that run. You write on the topics that they suggest. Get rated. Get positive points when you are in the top 50%, and negative points for the bottom 50%. Your points for the contest are then added up and the top six get money. This changes every now and again to mix things up. But each contest usually has 25 articles. One strategy is to write as much as you can and see how it does for you. This seems to be a strategy many people employ and many do well with. If you are a college student (with a college e-mail address that ends with .edu) then you can also participate in their college writing contests which have some very large rewards.

The other interesting feature is the marketplace. This is where you can submit your articles to topics that magazines and or other publishers are seeking articles for. This has the potential to make you money and get you published. I haven't found a topic that I would like to write on here, but it is growing each month and appears to be gaining popularity among publishers.

The Add Up
Pennies don't make much, so in order to make a lot of money you have to have a ton of articles. However, this is possible. In theory once you had a lot of articles it could be a semi-passive income (you would make money with little work and little effort). Your articles make you money as long as you have an active account (which is done by posting one or more articles every 180 days). So, you could make money while writing one article a month (or every six months). This is appealing, and in theory can be done. I have not yet reached a large enough base of articles to do this, however each month I have made more money (though just pennies) then the month before.

If participating in the market place or the contests you could make a decent sum of money now and still continue to get pennies from your articles in the future. I won second place on one contest ($25) and those articles continue adding to my pennies each month.

Helium.com isn't an easy way to make money, however there is some money to be made if you have the desire to work at it, enjoy writing (and with the titles prompting you to write they make easy warm ups!), or you are looking for a simple way to grow a semi-passive income over the years ahead it looks like this is a great way to go. Helium has been around for a year now and show no signs of going or even slowing. If it sounds good to you, get on board and start your pennies rolling in today!

eric seiger

Wednesday, November 10, 2010

Making Money Easy

Self-Serve “Real Time Ads”

Revenue Share

In-stream Advertising

Selling Traffic and Amplification

Making Ads More Social

Sponsored Contests and Social Campaigns

Leveraging Social Site Real Estate

What’s Next? Personalized Social Ads

More Social Media Resources from Mashable:

For more Social Media coverage:

Self-Serve “Real Time Ads”

Revenue Share

In-stream Advertising

Selling Traffic and Amplification

Making Ads More Social

Sponsored Contests and Social Campaigns

Leveraging Social Site Real Estate

What’s Next? Personalized Social Ads

More Social Media Resources from Mashable:

For more Social Media coverage:

Self-Serve “Real Time Ads”

Revenue Share

In-stream Advertising

Selling Traffic and Amplification

Making Ads More Social

Sponsored Contests and Social Campaigns

Leveraging Social Site Real Estate

What’s Next? Personalized Social Ads

More Social Media Resources from Mashable:

For more Social Media coverage:

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