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The main emphasis for such promotional and advertising measures is to of course provide the needed push by products or services. Some companies would not lean towards advertising as a means of jacking up their sales and reaching their sales quota. Some would use prices, discounts, and corporate tie-ups, contests and so on to help give the exposure needed to make a product or service known. Either way, the important thing is that all efforts are done for the benefit of the finished good and for the company to study on the feasibility of continuing such product or simply killing it and moving on towards another category to market and sell.

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